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Showing posts from March, 2020

Pandemic and the Watch Market

It is a safe bet that some version of the thought "where is this all heading?" enters everyone's mind at least once or twice a day as we muddle through this pandemic.  Perhaps it is indulgent to ask this question of the luxury watch market.  But an important part of getting through this moment is holding onto the things you care about.  Based upon my Instagram feed the #watchfam's passion has no doubt persisted.  I know I've been keen to gather some evidence about the path forward when it comes to the watch industry. So on Saturday, March 20, I tuned in online, late, to the Antiquorum auction in Geneva of 270+ lots in order to get some sense of where we stand.  I live streamed the auction on YouTube and you can find it here .  A screenshot of the Antiquorum live stream As in so many things right now there was both good news and bad news.  I will lead with the good news since often that is easy to overlook.  The preowned market is still functioning, particul