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Showing posts from April, 2021

The Swiss Diaspora in America

Let's play a word association game, watch idiot savant style. I'll offer a word and try to anticipate your response. Bern? I'm guessing Switzerland, or Rolex, comes to mind. Geneva? Maybe you're thinking about the stripes on a movement, or the seal that's a hallmark of quality in watchmaking. Moser? I'm betting you might pull up the Instagram account of H. Moser or recall some of their vanta black dials. Baumgartner? Maybe this won't prompt any particular response, but for aficionados of the Urwerk brand it's almost guaranteed that Felix Baumgartner comes to mind. He's the watchmaker, and co-founder, of the manufacturer. I'm even more confident that, in response to any of these prompts, almost no watch enthusiast would think of the state of Indiana (located in midwest farmland of the United States). The Star Press, Feb 3, 1936. But what about this newspaper clip dated February 3, 1936 from The Star Press out of Muncie, Indiana?