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Showing posts from February, 2024

A New Horological Moonshot

The story of watches and moon exploration is arguably more well-trodden than the surface of the moon itself. A view of the moon from the IM-1 lunar lander. Photo credit Intuitive Machines. The Omega Speedmaster is the incumbent "moonwatch," a title earned after U. S. astronaut Wally Schirra wore his personal Speedy on Earth orbit in 1962. Seven years later, Speedmaster was there when humans first landed on the moon. What's interesting is that this legacy of Omega on the moon emerged through serendipity. There was no grand marketing plan or product placement strategy or KPI which choreographed the arrival of the Speedmaster on Schirra's wrist. Instead, Omega learned that the Speedmaster had been adopted by NASA astronauts in 1965 when they saw a news photo of Ed White wearing one during a spacewalk. Eventually, Omega's role in spaceflight became more intentional and formal. An Omega Speedmaster Project Alaska III. I took this photo during a Phillips auc