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Showing posts from May, 2022

Houston, We Have MoonSwatch Data

It is fair to say that Swatch's recent release of the Omega Speedmaster-inspired "MoonSwatch" is, thusfar, 2022's highwater mark for consumer interest in timepieces. A spreadsheet at ground control. When Swatch boutiques opened their stores on launch day, they were met by long lines that were reminiscent of the mobs who sought Cabbage Patch dolls during Christmas, 1983. There were even reports of scuffles. Everything sold out and we're still waiting for promised online sales to begin (if they every do). It is hard to find fault with any aspect of this particular product launch. It's said that the role of a central bank is to take away the punchbowl when the party starts to get good. So, in that great tradition, I will spend a bit of time discussing how the product release could have been better when it came to Swatch's bottom line. I really couldn't call myself a dismal scientist if I did otherwise. Swatch found itself in the enviable pos