Skip to main content


Showing posts from September, 2022

I Read the Meta 2022 Creative Forecast So You Don't Have To

Recently, I received an email from Meta, the umbrella organization that owns Facebook, Instagram, Occulus (VR headsets), WhatsApp, and probably a few other platforms I don't know about. The email announced Meta's "2022 Creative Forecast." The publication offers a list of suggestions for how businesses might alter their marketing and conduct novel outreach to buyers. These suggestions were drawn from "100 standout campaigns on Meta technologies from the last year." I'm not entirely sure what that means, but I'm assuming Meta had some kind of metric for the success of an advertising campaign and then reviewed the top 100 that were relatively strong by this metric. Here, I'll share the report's five recommendations, describe them, and then give awards to the best and worst members of the watch industry when it comes to following these "five key creative behaviors." The best example of engaging in a particular "creative behavior

Recessions and Watches: Insulated, Not Immune

I've read a variety of reports and commentators suggesting that, unlike the majority of businesses, the watch industry may be immune to economic downturns. The analysis of economic cycles is a specialized field and it is very tricky to assess how particular industries are impacted by fluctuations. Most of the claims I've heard about the business cycle and the watch industry could benefit from more careful inspection, so I'll try to do that here. I decided to use methodology that represents a solid "starting point" when it comes to business cycle analysis. The impact of a recession on any industry is not easily or casually measured, for reasons I will describe below. The TLDR on this is that the modern watch industry is not immune from the business cycle when we use generally accepted notions of what a business cycle represents. However, there are things that do reduce the impact of economic fluctuations on the industry: watch brands have partial immunity. I