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Showing posts from July, 2021

Hype Journo: the Case of Tag X Mario

I've been on a somewhat extended break from posting here because I'm working on two in-depth projects and some regular contributions to another, awesome, outlet. However, recent coverage of the TAG Heuer x Super Mario Limited Edition smartwatch release this week convinced me I needed to post some thoughts. The TLDR on this is that some folks writing about the watch industry need to be way more careful and precise in their writing. Preliminaries and full disclosure: I was initially excited about this watch but disappointed in its execution. Photo credit Pixabay I grew up playing countless hours of Mario and hoped the watch might be a neat commemoration for me and all the folks who enjoyed this game. However, I'm really not into smartwatches generally (I bought a Pebble years ago and it just wasn't worth the hassle of charging) and 45 mm is pretty big for a timepiece. Also, the price on this watch ($US 2,150 at retail) is just not competitive. If others love