Horolonomics

It is fair to say that collaborations in the watch industry are, at present, less a novel strategy and more a mature tactic that a brand can use to generate excitement and interest in their products. The success of collaborations is driven by diversity. A brand has its unique heritage, design motifs, and comparative advantages. An outsider has their own philosophy of design, track record, and areas of strength. The two come together and the whole is, hopefully, greater than the sum of the parts. This post is about a very early collaboration in the watch industry. The brand in question is Rolex, a manufacturer that does not have a reputation for collaboration in product development (beyond the "collaborations" which were necessary in order to source parts in Rolex's earlier years). The outsider is Lewis Griffith Cresswell Evans Pugh, who went by Griffith Pugh. Their collaboration was unique in that Rolex did not explicitly market the lash up with Pugh. In fact, his role

This isn't a post I really wanted to write or share. The reason: it involves a brand I admire and respect. Some readers might decide that what I write here casts a negative light on that brand. At the end of the day, when I see information that just doesn't make sense, I feel obliged to comment on it regardless of whether it might ruffle a few feathers. I just feel a responsibility in that regard when it comes to readers and subscribers. It is important to me that the state of the watch market is truthfully known. As a side note: I'm going to soon post another story about the brand in question that highlights a neat achievement on their part, so please stay tuned. Ok, so here we go. Last week, a story in Bloomberg claimed that watch brand Zenith now has wait lists that are similar to those seen at Rolex and Patek Philippe. To set the stage: buyers have recently waited months or years for certain models from Rolex, Patek, and Audemars Piguet (among others). The Bloomber