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Showing posts from April, 2022

I Dream of References

Here's how my thought process went when it came to developing this post: Thought : "Hey, how popular is the new Vacheron 222 really? Let me look at Google Trends." (Note: Google Trends is a service from the search engine that allows you to see the volume of searches for a particular term.) Result : Woah. That is a crazy hockey stick. A vintage Vacheron Constantin 222, up for auction this May in Geneva at Phillips. The first lesson we learn from the data is that Vacheron Constantin's Watches and Wonders release of the gold Historiques 222, reference 4200H/222J-B935, was an absolute monster in terms of gaining global attention. Basically, nobody was searching for this reference before the drop, and searches increased roughly 25 fold after the watch was released. You couldn't wish for more confirmation that, a) Jorg Haysek's design for this watch is beloved and timeless and b) Vacheron has much to celebrate when it comes to this release. Then