Horolonomics

A little more than two years ago, I published a post on Horolonomics entitled "Beware Mistaken Spreadsheet Authors: the LuxeConsult / Morgan Stanley Report." In that post, I questioned the accuracy of watch industry information offered by LuxeConsult / Morgan Stanley. You can visit that post for the details, but my concerns boil down to the fact that certain audited financial information was inconsistent with elements of the LuxeConsult / Morgan Stanley report. The dial of my Swatch Sistem 51 Blue Edition for Hodinkee, a project created during Mr. Hayek's continuing tenure at Swatch. My concerns were also motivated by the fact that this report published numbers about Rolex production, but Rolex themselves do not share production numbers with the public. A number is not data unless that number is gathered according to certain principles of measurement. For the life of me, I could not figure out how the authors of the LuxeConsult / Morgan Stanley report sourced their n