Philanthropic activity is sometimes overlooked when it comes to the watch industry. Satellite view of the Pont Hans Wilsdorf. There are certainly marketing campaigns which publicize watch industry support of the arts and the environment, for example. But some activity is less well-known but no less important. For example, consider a certain bit of road in Switzerland. Geneva's Pont Hans-Wilsdorf, or Hans Wilsdorf Bridge in English, is architecturally very unique, with an organically designed superstructure reminiscent of the work by famed architect Antoni Gaudí (well, reminiscent to me at least). The bridge spans the Arve River and allows pedestrians, bikes and cars to move between the neighborhoods of Les Vernets and Plainpalais. I've heard some lore about this bridge, mostly due to the fact that the Hans Wilsdorf Foundation, the non-profit owner of Rolex, paid for its construction. Generally, infrastructure like this would be funded out of public coffers. The bridge wa...
Economic complications in watchmaking