According to Instagram, I started following watch brand Lebond sometime during the month of January this year. The Lebond Attraction watch, photo courtesy of Lebond. I'm not entirely certain how they came to my attention. I believe one of their watches appeared in the "Search & Explore" menu as a suggestion from the algorithm. I took a closer look, saw what I liked and decided to follow the brand. Sometimes the algorithm gets it right. It was clear from just this first pass that Lebond is a design-forward brand. The Lebond Siza, black dial. The first reference which came to my attention was the Siza. The watch case is shaped as a square rotated 45% with truncated (flat) vertices. Attaching a strap to that shape is not straightforward but Labond executes Vendôme lugs to do so. The case is titanium, the strap is FKM (Fluoroelastomer) leather, there is a display caseback, and the movement is both Swiss and automatic. There are two dial options, both featu...
Economic complications in watchmaking