I apologize if you signed up for email updates on Horolonomics but you haven't received an update since July or so. Google closed a service I was relying upon for those updates and I'm only now figuring out how to transition to a new service. The good news is that my next post is a big one and I figured all this out before that one went live.
This isn't the code I had to fix but it is close. If you're reading this after receiving an email, I moved your subscription to my new service. Hopefully you are OK with that, if not, you should be able to unsubscribe on the new service. If you have any concerns please DM me on Instagram (@katimepieces) and I will fix things.
Again, my apologies for the delay on fixing this. Horolonomics is a one man operation and sometimes it takes me a while to figure out the magic of tech. As always, thank you so much for reading and spreading the word. It means a TON to me.
Last week, Icebox / Swiss Watches GA, a third party retailer of pre-owned watches, officially acknowledged receipt of a lawsuit filed by Rolex USA in the US District Court for the Northern District of Georgia - Atlanta Division. A screenshot of the Icebox / Swiss Watches GA retail location Source: Rolex's legal filing. The cause of action for Rolex's lawsuit against Icebox / Swiss Watches GA is "Trademark Counterfeiting, Trademark Infringement, False Advertising, Designation of Origin, Descriptions, Representations, and Unfair Competition." I've previously covered lawsuits of this sort filed by Rolex against independent retailers who sell modified watches. But this one is an order of magnitude different. Icebox / Swiss Watches GA has some very high-profile clientele. For example, a YouTube video from five years ago entitled "Post Malone Buys Rolex For 21 Savage & Autographs A Bugatti!" has over seven million views (the video content is pretty ...
We're certainly not suffering from a shortage of coverage when it comes to Rolex's recent launch of an entirely new product line: the Land-Dweller reference 127334 (steel, there are also precious metal versions). I've read much of this coverage and I will do my best not to repeat it here. Instead, I hope to share a few takes that you may not have seen elsewhere, including evidence that the watch's design heritage extends in directions that are overlooked. So let's get into it. To begin, the Land-Dweller is undoubtedly attributable to the leadership of CEO Jean-Frédéric Dufour, who took the reigns of the brand in the summer of 2015. According to an expose by Bloomberg (more on that later), development of the Land-Dweller began roughly five years ago, a handful of years after Dufour took over. There have been many, equally significant releases by Rolex of late. For example, 2023's "emoji" Day-Date was arguably a bigger "mic drop" than the Lan...
I recently learned that the CEO of Audemars Piguet Americas (APA), Ginny Wright, was departing the legendary watch brand. A tabletop model of the AP "Starwheel," photo taken at AP House NYC. The new CEO of AP Americaa will be Louis-Gabriel Fichet, who joined AP in 2020. I learned about this development from an online watch publication whose editor opined on the matter . I feel obliged to respond to that piece because I think it reveals some concerning biases in watch industry coverage, biases which will only diminish if we talk about them openly and honestly. There were three critiques of Ms. Wright's time at the helm of APA that jumped out to me. First was the allegation that Ms. Wright suffered a "sudden removal." Subsequent to this critique, Ms. Wright posted on her Instagram account that she is "returning to the world of prestige beauty and stepping into a global CEO role." Moving from a regional executive position to a global one is not ind...
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