This week's release of the Royal Oak Offshore Self-Winding Music Edition.The newest reference of the Audemars Piguet Royal Oak Offshore Selfwinding Music
Edition in 37 mm (ref 77600CE.OO.A002CA.01) is not an opening act. It was in
2022 that we first saw the Royal Oak's famed tapisserie dial morph into stacked
rectangular rainbow bars evoking musical spectrum analyzers (or perhaps EQ's on
old school stereos). The most recent release is a first for me, though. I
went hands-on with the ROO Music Edition a few weeks ago so I thought I would
share some of my firsthand impressions.
This rendition of the ROO Music Edition is in black ceramic, a material in harmony with the musical motifs found throughout the design. Crown and case detail from the Royal Oak Offshore Self-Winding Music Edition. For example,
many stereo systems sport a brushed black face. The titanium crown guards evoke
the sliders on a sound mixing board while the case engraving immediately
adjacent to the guards are a nod to a sound board's grooves and scales.
The tabs holding the rubber strap to the case are knurled in a manner that
you've probably seen on the audio jack for a guitar amplifier. My hands-on photo fo the ROO Self-Winding Music Edition. For me, one of
the most striking features of the Royal Oak Offshore Music Edition is the black
rubber strap. The OG Royal Oak bracelet is perhaps one of the most well-known
designs in all of watchmaking. I honestly believe that with their design for the
Music Edition strap, AP has found an aesthetic that might rival the Royal Oak
bracelet.
I still don't know how they did it, but the facets that are molded into the
rubber strap reflect light in a fairly captivating manner. The effect is quite
clear: we're meant to think of a disco ball. The reflective effect from a disco ball is comparatively easy to achieve.
Rectangular pieces of mirror are affixed to a sphere and they reflect light in a
somewhat unpredictable manner as the ball spins.
A wrist roll illustrating the "disco ball" efect on the ROO Music Edition strap.
I honestly don't know how AP achieved this same effect with a rubber material.
The most obvious technique would involve some kind of polishing for the facets
on the rubber, but this seems improbable (although certainly possible). There
may also be something special in the material itself which surfaces a reflective
effect when the rubber is molded. A third option would be some type of surface
treatment which is reflective. I could probably populate a sizeable portion of
this post with speculation about how the reflective effect is achieved. I will
likely continue to ask until I get the answer.
The Royal Oak Offshore Selfwinding Music Edition also fits well within AP's connection to
the world of music. The brand's relationship with Jay Z is the stuff of legend.
They presently have an active relationship with musician Mark Ronson. Superstars
such as Ed Sheeran
and John Mayer seem an avid collectors of the brand. From this perspective,
the Royal Oak Offshore Music Edition, in its newest rendition, is a natural for
the Audemars Piguet catalogue.
The Audemars Piguet Royal Oak Selfwinding Music Edition is available in a limited production run of 250 pieces. Visit Audemars Piguet here for more details.
My book on the history of Rolex marketing is now available on Amazon! It debuted
as the #1 New Release in its category. You can find it
here.
Looking very amazing and even the front theme is really attracting specially those who like to listen musics and even looks like a music gadget actually as a writer offering Best Nursing Essay Writers Services so thats why I like to listen songs for fresh mind and even that watch also helpful for me to manage my time.
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This may not come as a surprise, but I do not read German-language newspapers on a regular basis. Dial of a vintage Omega Constellation, pie pan. I am, however, keenly interested in a scandal involving the Swatch Group and a "Frankenwatch" Speedmaster which was sold at auction a while back for over $3 million. I won't go into all the minute details here, but the punchline is that Swatch Group bought the watch only to discover that some of its own employees may have been part of a conspiracy to assemble a watch which would be quite rare and important if it were authentic. But, apparently, it was not authentic. When the deception was uncovered, various people who were part of the "inside job" lost employment and, reportedly, legal authorities were notified in Switzerland. I originally wrote about this in 2023, you can read my coverage here . There's been excellent reporting on this matter from many sources (see, for example, this story from Bloomberg). ...
Let's get some preliminaries out of the way: I don't particularly admire or respect how Patek CEO Thierry Stern responded to criticism of Cubitus, the brand's newest release. Three pocket watches on display during the 2017 Patek Philippe Grand Exhibition in NYC. Here's what he said : “The haters are mostly people who have never had a Patek and never will, so that doesn’t bother me.” Does this remark seem filled with hubris and disrespect for potential buyers? Yes. Will it matter for Patek financially? I don't think so. Let me explain. In order to understand the financial side of watch brands, we should never forget that retail buyers are not their customers (with some rare exceptions). I know that sounds crazy, but it is 5,000% true. For a brand like Patek, the primary watch market is financially mediated. There is a third party standing between brands in Switzerland and collectors. Namely, Patek sells to authorized dealers, they don't sell to collectors....
The Wethanor building in Le Locle, screenshot credit Canal Alpha. Now and then, an event takes place which reminds us all how important security is to the watch industry. These prompts can take the form of stories about timepieces stolen on the street or during burglaries as well as thefts at watch stores or boutiques. Last week, news broke of a similar crime although this one was more unique than others. At 7:20 in the morning of Friday, February 13, armed thieves broke into a building operated by Werthanor in Le Locle, Switzerland. The window broken during the heist. Screenshot credit Canal Alpha. I wasn't personally familiar with Werthanor (and they don't really have a social media presence), but they manufacture cases and bracelets. As recently as 2023, news reports indicate that the brand Yema sources components from Werthanor. And, Watchpro suggests that Werthanor "works with the world's biggest watch brands." Indeed, according to Audemars Piguet...
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