This week's release of the Royal Oak Offshore Self-Winding Music Edition.The newest reference of the Audemars Piguet Royal Oak Offshore Selfwinding Music
Edition in 37 mm (ref 77600CE.OO.A002CA.01) is not an opening act. It was in
2022 that we first saw the Royal Oak's famed tapisserie dial morph into stacked
rectangular rainbow bars evoking musical spectrum analyzers (or perhaps EQ's on
old school stereos). The most recent release is a first for me, though. I
went hands-on with the ROO Music Edition a few weeks ago so I thought I would
share some of my firsthand impressions.
This rendition of the ROO Music Edition is in black ceramic, a material in harmony with the musical motifs found throughout the design. Crown and case detail from the Royal Oak Offshore Self-Winding Music Edition. For example,
many stereo systems sport a brushed black face. The titanium crown guards evoke
the sliders on a sound mixing board while the case engraving immediately
adjacent to the guards are a nod to a sound board's grooves and scales.
The tabs holding the rubber strap to the case are knurled in a manner that
you've probably seen on the audio jack for a guitar amplifier. My hands-on photo fo the ROO Self-Winding Music Edition. For me, one of
the most striking features of the Royal Oak Offshore Music Edition is the black
rubber strap. The OG Royal Oak bracelet is perhaps one of the most well-known
designs in all of watchmaking. I honestly believe that with their design for the
Music Edition strap, AP has found an aesthetic that might rival the Royal Oak
bracelet.
I still don't know how they did it, but the facets that are molded into the
rubber strap reflect light in a fairly captivating manner. The effect is quite
clear: we're meant to think of a disco ball. The reflective effect from a disco ball is comparatively easy to achieve.
Rectangular pieces of mirror are affixed to a sphere and they reflect light in a
somewhat unpredictable manner as the ball spins.
A wrist roll illustrating the "disco ball" efect on the ROO Music Edition strap.
I honestly don't know how AP achieved this same effect with a rubber material.
The most obvious technique would involve some kind of polishing for the facets
on the rubber, but this seems improbable (although certainly possible). There
may also be something special in the material itself which surfaces a reflective
effect when the rubber is molded. A third option would be some type of surface
treatment which is reflective. I could probably populate a sizeable portion of
this post with speculation about how the reflective effect is achieved. I will
likely continue to ask until I get the answer.
The Royal Oak Offshore Selfwinding Music Edition also fits well within AP's connection to
the world of music. The brand's relationship with Jay Z is the stuff of legend.
They presently have an active relationship with musician Mark Ronson. Superstars
such as Ed Sheeran
and John Mayer seem an avid collectors of the brand. From this perspective,
the Royal Oak Offshore Music Edition, in its newest rendition, is a natural for
the Audemars Piguet catalogue.
The Audemars Piguet Royal Oak Selfwinding Music Edition is available in a limited production run of 250 pieces. Visit Audemars Piguet here for more details.
My book on the history of Rolex marketing is now available on Amazon! It debuted
as the #1 New Release in its category. You can find it
here.
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News recently broke that watch brand Rolex was on the receiving end of a €91 million fine levied by French authorities. A view of Rolex's offices in France. Source: Google Maps. Generally, the headlines ascribed this fine to Rolex's alleged practice of prohibiting online sales of its watches. However, I've looked closely at the situation and I don't think those headlines are completely accurate (although they're probably what French authorities would want you to believe). I came to this conclusion after reading a Google translation of a 134 page report issued by the French Competition Authority on December 19, 2023. Generally speaking, such documents do not make for engaging reading. However, for those who know how successful Rolex has been at maintaining a comparatively high level of corporate secrecy, the French report provides a compelling and rare insight into some specific aspects of the brand's business. It is these insights which lead me to conclu...
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Late last year, I had a chance to visit a truly special space in the United States: the workshop of an independent American watchmaker. Lovell Hunter showing components on a bench in his workshop. Photo Credit: Lovell Hunter's YouTube channel. I've written about Lovell Hunter before, I posted my first story about Lovell right here on Horolonomics. There, I described his career as a watchmaker for Breitling and his decisions to strike out on his own and launch an independent brand called Love Hunter Watches. Lovell and I have kept in touch since then and he periodically reaches out to share updates on the progress of his watch design as well as other updates regarding his brand. At one point, Lovell invited me to visit his workshop, which is located in Connecticut's Naugatuck River Valley. The location couldn't be more appropriate given that "Brass City," aka Waterbury, is located on the northern portion of the valley. Brass has historically, and presen...
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